Meet Luke


As an Associate Wealth Advisor, Luke is learning the business and how to best serve those seeking confidence and purpose through holistic financial planning. A natural teacher, he consistently seeks out learning opportunities and encourages others to find their confidence, fulfillment, and freedom throughout their financial journey. He is extremely passionate and an advocate for the True Wealth concept – he strives to be a light in guiding others toward their version of it.

A graduate of South Dakota State University’s Ness School of Management and Economics (NSME) with a Bachelor of Science in Economics and a minor in Land Valuation and Rural Real Estate, he received the Outstanding Senior Award in the NSME as the College of Arts, Humanities and Social Sciences representative. Leveraging his background in economics, he works diligently in creating roadmaps that reflect each client’s vision of True Wealth.

Outside of work, Luke enjoys spending time with his wife, family and friends. He stays active with exercise, trying new things, co-leading a youth group at Embrace Church in Sioux Falls and serving in prison ministry. He also loves fishing, cooking, traveling, spending time at the lake and learning.


Luke LaRock is not registered with Cetera Advisor Networks LLC. Any information provided by this individual is provided entirely on behalf of CWM, LLC and is no way related to Cetera Advisor Networks or its registered representatives.