Meet Luke


As an Associate Wealth Advisor, Luke guides clients in prioritizing their unique goals, dreams and beliefs by working diligently to create a roadmap that reflects their vision of True Wealth. A natural teacher, he consistently seeks out learning opportunities and encourages others to find their confidence, fulfillment, and freedom throughout their financial journey.

A graduate of from South Dakota State University’s Ness School of Management and Economics (NSME) with a Bachelor of Science in Economics and a minor in Land Valuation and Rural Real Estate, he received the Outstanding Senior Award in the NSME as the College of Arts, Humanities and Social Sciences representative.

He is extremely passionate and an advocate for the True Wealth concept – he strives to be a light in guiding others toward their version of it.

Outside of work, Luke enjoys spending time with his wife, family and friends. He stays active with weight training, biking, hiking and sports. He also loves fishing, cooking, grilling, traveling, spending time at the lake and learning.


Luke LaRock is not registered with Cetera Advisor Networks LLC. Any information provided by this individual is provided entirely on behalf of CWM, LLC and is no way related to Cetera Advisor Networks or its registered representatives.


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